The partnership between Henoto and LAGO was renewed at EuroShop 2023.
The productive collaboration had begun at the Salone del Mobile 2022 leading to the launch of The Good House, the project that revolutionized the classic trade show booth by lowering CO2 emissions by 87 percent.
EuroShop 2023
At EuroShop, the world's number one retail fair, Henoto decided to present its business lines and revolutionary technologies for the first time in an international context. For such an important event, the stage also had to live up to the hype. Therefore, from co-marketing, co-branding and co-engineering with partner LAGO, The Good Space, a unique 100% custom exhibition space, was born. To realize this project, we chose to use our modular and patented technologies Henoto Tools and Cover Up. Impactful solutions that made the booth not only sustainable but also customizable and modular.
In this context, LAGO provided some of its furniture to set up our booth, an unprecedented exhibition space to communicate the wide range of company values. The result achieved lived up to expectations and even exceeded them: Messe Düsseldorf GmbH, the organizing company of #EuroShop, decided to give special recognition to our reality, including our stand within the visit path dedicated to sustainability.
CoverUp Technology
The prestigious showcase of EuroShop allowed us to once again show the endless possibilities of realization offered by CoverUp. Inside The Good Space, for example, the texture of our booth recreated the effect of two huge, floating, completely eco-friendly concrete blocks.
An impactful scenic result that allowed us to get noticed and present our products at their best, a great success for all of us that proved once again how effective trade shows are as tools to connect brands and people.